Fun Works

This is the best and classic book on how companies bring fun into business culture. "Fun Works" is the only book that explains how real companies have successfully integrated fun practices into their workplaces. Moreover, it proves that not only can fun and work coexist, but that they can actually enhance the potency of the other. Leslie Yerkes, is the bestselling author of "301 Ways to Have Fun at Work" (over 75, 000 copies sold) who has extensive experience actively utilizing direct mail, email, online, PR lists, and speaking-based marketing efforts. She will aggressively promote this book through all of the above-mentioned marketing avenues, using strategies that have been proven successful by experience. Leslie Yerkes has conducted follow-up interviews with all of the case studies to see how the principles presented in the 1st edition has progressed across the last five years. Looking at places like Southwest Airlines, Pike Place Fish, Prudential, etc. she explores the secrets that enabled companies to maintain an enjoyable work environment, and pitfalls that have inhibited others efforts to infuse fun into the workplace.